Practical articles on e-commerce backends, data migration, AI-powered automation, and modular systems.https://thomas-gobelet.com/en-UShttps://thomas-gobelet.com/en/blog/customer-portal-vs-ticket-system/https://thomas-gobelet.com/en/blog/customer-portal-vs-ticket-system/Live chat, claims, self-service — how an integrated customer portal reduces support load and makes customers happier.Wed, 15 Apr 2026 00:00:00 GMThttps://thomas-gobelet.com/en/blog/ai-in-commerce-backend/https://thomas-gobelet.com/en/blog/ai-in-commerce-backend/From automated product descriptions to intelligent reorder suggestions — concrete use cases for AI in e-commerce backends.Mon, 13 Apr 2026 00:00:00 GMThttps://thomas-gobelet.com/en/blog/shopware-magento-migration-costs/https://thomas-gobelet.com/en/blog/shopware-magento-migration-costs/License fees, agency costs, hidden dependencies — an honest breakdown of what switching from enterprise shop systems to a modular backend actually saves.Fri, 10 Apr 2026 00:00:00 GMT